Digital Accessibility

Digital accessibility means creating content that people with disabilities can equitably access. This is important to create an inclusive experience for all of our audiences.

In April 2024, the Department of Justice issued clarifications on Title II of the ADA specifying that disabled people have the right to participation in not only physical spaces but also in digital spaces. This ruling requires that all digital materials be accessible by April 24, 2026.

How to Implement Digital Accessibility

All faculty, staff and student workers are responsible for making their materials accessible. Examples of how to make materials accessible include:

• Adding alternative (“alt”) text to images to describe what is pictured
• Adding headings to a document so they can easily be scanned by a screen reader
• Formatting links so they describe where the user will go when they click it (not generic phrases like “click here”)
• Using proper color contrast so it’s easier to see text on a background
• Adding captions to videos
• And more

Carlson has several resources to help you with this work.

All templates in Salesforce Marketing Cloud for emails and Drupal for webpages are formatted for accessibility. Editors must use the templates correctly to ensure they remain accessible.