What We Sound Like

What we say is important, and how we say it truly defines the Minnesota Carlson brand. Our voice and tone reflect a community that is open, clear and confident. We welcome people in, break down complex ideas and share our vision with purpose. Across messaging and writing on all channels, we aim to connect in a way that feels real, human and impactful.

How to Communicate the Minnesota Carlson Brand

What We Sound Like
What We Look Like
- Overview
- Colors
- Logos
- Fonts
- Graphic Elements
- Icons
- Illustrations
- Photography
How to Apply the Brand
Tools & Templates
Libraries
- Digital Accessibility
- Tools & Templates