The Minnesota Carlson visual mark is a key element to be included in virtually all our communications. It represents our relationship with the University of Minnesota. The University is the primary brand, and Minnesota Carlson is the sub-brand.
There are several official logos that represent the University brand. They are:
- The wordmark
- Unit + wordmark combinations
- The Block M
- Goldy Gopher
- The Regents Seal
These logos may not be altered. Detailed guidelines for how each of these logos may be used can be found on the University Marketing Communications brand website.
Permissible Use of Logos
- Carlson faculty and staff automatically have access to Minnesota Carlson logos.
- University of Minnesota faculty and staff can request access to the Google Drive folder where they are stored. To receive access, please indicate in the Google Drive request how the logos will be used.
- External business partners can request access through Google Drive. To receive access, please indicate in the Google Drive request how the logos will be used.
- The use of our logos helps our audiences to quickly see that it is a University communication or partnership. Because most student work is not communication on behalf of the University, student access to logos is limited.
- All logos are reserved for official University business and may not be used to promote non-University activities or imply endorsement.
Primary Logo
The Minnesota Carlson logo should be used in most use cases. The Minnesota Carlson logo is offered in 3 formats:
- horizontal (preferred)
- stacked (preferred)
- 2-line stacked (for use when space is limited)
The horizontal and stacked formats are preferred, while the 2-line stacked version is available when space is limited.
The logos are graphic elements and should not be replicated using type in graphic design. They may not be altered in any way.
The Block M and Minnesota Carlson may be placed in separate locations in a design layout. In these cases, use the graphic file for Minnesota Carlson, not type/fonts.
Examples where the primary logo is used:
- Internal communications
- Alumni marketing and communications
- Local and national marketing and communications
Horizontal (preferred). Download
Stacked (preferred). Download
2-Line Stacked (for use when space is limited). Download
Formal Logo
The Carlson School of Management’s official University of Minnesota logo (also known as a wordmark combination) is used formally. The Carlson School of Management logo is offered in 2 formats:
- Stacked
- Horizontal
Examples where the formal logo is used:
- Sign-off information on the outside back cover of publications, such as the school's alumni magazine and viewbooks
- Formal school events, such as commencement, grand openings and campaign launches
- Official school communications, such as admissions materials, commencement materials, etc.
Social Media Profile Use
Upon transition to Minnesota Carlson, one social media profile picture will be used across all school-affiliated accounts, in alignment with University Marketing Communications guidelines.
Guidelines for use:
- The Minnesota Carlson profile picture is used for programs, departments, centers and institutes on social media accounts.
- The profile pic is used only on social media. It is not used for any other marketing or communications purposes.
- The profile pic is not customized with the names of programs, departments, centers and institutes. Instead, unit names appear on social media profiles as the page name and/or username.
- Units' profiles should reference Minnesota Carlson in their bios and LinkedIn headlines.
Official social media profile image for Minnesota Carlson. Download
Applying the Minnesota Carlson Mark
Website
In compliance with University Marketing Communications requirements, our name appears on our website without the Block M preceding it. This is because the Block M along with the University of Minnesota wordmark appears at the top of every web page.
Salesforce Marketing Cloud Email
In compliance with University Marketing Communications requirements, our name appears on our emails without the Block M preceding it. This is because the Block M and the University of Minnesota wordmark appear in the official header bar for email design.
Academic Program Viewbook
This sample viewbook cover demonstrates the use of the horizontal Minnesota Carlson mark. The horizontal stacked mark could also be used, depending on the design. The formal wordmark appears on the outside back cover in the sign-off block.
Left: Front cover
Right: Back cover
Pull-Up Banner
In this example, the pull-up banner is tall and narrow. The 2-line stacked mark allows us to imprint the Minnesota Carlson mark at the largest size for more visual impact.
Branded Merchandise
In most cases, the horizontal and horizontal stacked Minnesota Carlson marks will be used to brand merchandise. Consult the Minnesota Carlson brand website for complete guidelines.
