At Minnesota Carlson, the way we communicate reflects who we are: open, clear and confident. Our voice fosters connection, respect and a shared ambition to make an impact. By speaking thoughtfully and authentically, we invite others to learn, collaborate and lead with us.
Our Personality
Our Voice
Welcoming
Our voice is welcoming and easy to understand. This allows us to make a deep connection with our community.
Our audiences should feel respected by us and seek out our expertise.
Our approach is always nimble and open to the needs of the moment. We avoid the needless complexity of jargon and $5 words.
We approach communication in a thoughtful and human way.
Example of Our Voice
We maintain an open, clear and confident voice in our long-form writing. Here’s an example of how this comes to life, inspired by the article Leaving A Mark On Parks.
Minnesota Carlson is committed to making an impact. That’s why Master of Marketing students partnered with Dan Woychick from LoveMplsParks to clarify the vision of his program to support Minneapolis parks. A passionate group of students led the charge to support this small business by getting their hands dirty creating and implementing a new marketing strategy.
“This project isn’t my main business,” Woychick says. “I had an ongoing list of things that would be nice to know or try out, but my bandwidth was my main issue. So creating this partnership, working with the students and finding out some of those answers have been great.”
Interested students worked together to inspire more people to explore, promote and preserve Minneapolis’ award-winning park system. This kind of project captures the spirit of Carlson by supporting people’s passions and fully embracing experiential learning.
“It was all very intentional,” Brittany Horn, ’21 BSB, ’22 MKTG, says. “It was great to have that experiential aspect to the program. It makes it all very real and shows us how what we’re learning in the classroom can help in the business world.”
Our Tone
Open
Keeping an open mind is core to the way we communicate. A sense of openness brings to life our dynamic personality. We embrace the whole person at Minnesota Carlson.
Clear
Clear communication is key when connecting with people. We can take the most complex topics and break them down into easy-to-digest copy. Understanding is key when creating a sense of belonging.
Confident
We embrace our expertise without ever being overbearing or unapproachable. By sharing our point of view, we’re able to invite people to make an impact.
Examples of Our Tone
This table provides details on how to communicate in an open, clear and confident manner.
| Tone | Open Warm, welcoming, respectful | Clear Honest, authentic | Confident Ambitious, brave, bold |
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| What this means |
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| Do this |
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| Not that |
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| Social media example |
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