Visual content is a powerful way to share the Minnesota Carlson story. Strong visuals help elevate our brand and foster a sense of community. They bring our values to life, create emotional connection and help people see what makes Minnesota Carlson unique.
Photography
Photo Library
Minnesota Carlson’s photo library is your go-to resource for high-quality photos that showcase our vibrant community, events and campus life. Whether you're working on a presentation, website or social media post, this library makes it easy to find images that reflect the Carlson brand and tell our story visually.
The library is hosted in PhotoShelter. You can log in with your x500. To get access to Carlson photo libraries, contact Dan Gunderson ([email protected]).
You can also access photos in the University of Minnesota’s photo and video library.
Need a Photographer?
You can request a photographer for your event or occasion. We ask for at least 4 weeks' notice.
Request a Photographer via the MarComm Request Form
If one of our staff photographers isn’t available, you have the following options:
- Borrow a loaner camera from the Marketing & Communications Department. The photo team can provide quick tips on how to use the camera effectively.
- Hire a freelance photographer. MarComm will give you a list of trusted freelance photographers who have worked with Carlson in the past.
Videography
Motion Graphic Templates
Creating a video? Our motion graphic templates are easy to use and ensure your content aligns with the Carlson look and feel.
Download Lower Third Templates
Need a Videographer?
The Marketing & Communications team can recommend University of Minnesota resources as well as freelancers who can create videos. Please fill out the project request form and the team will get back to you with more information.
Request Videographer Information via the MarComm Request Form
Photo, Video & Audio Release Form
Always get permission from people featured in your photos, videos or audio recordings. Learn more about obtaining releases from University Marketing Communications.
Photo, Video & Audio Accessibility
When using photos in a digital format, such as on a web page or in a document, you must include alternative "alt" text so users know what is happening in the image. Learn more about alternative text.
Video and audio content (such as podcasts) is often used to convey information to our audiences. To meet University policy requirements, video and audio content must include text-based alternatives so all users can access the information. Learn more about video and audio accessibility.